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The Transparent Beauty Ritual
Bloom into your own light.
Clean, clinically-effective makeup and skincare made with transparent formulas, honest ingredient lists, and shades for every story. No filters. No secrets. Just you, glowing.
4.9 · 12,400+ reviewsDermatologist testedVegan & cruelty-free
100% transparent formula
Glass Skin Vitamin C Serum
$62 $48
Radically TransparentEvery ingredient and percentage, listed in plain language.
Clinically EffectiveProven actives, tested on real skin — never on animals.
Free Shipping $75+Complimentary 2-day shipping on rituals over $75.
Shade-Match GuaranteeFree exchanges until your shade is picture-perfect.
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Curated for every ritual
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Loved to the last drop
The formulas our community reorders again and again.
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Shoppable Edit
The Evening Bloom
A five-minute face for golden hour — tap the dots to shop the look.
Complete the look
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2 minutes5 quick questions
Skin Quiz
Your skin, decoded in two minutes
Answer five questions and we'll build a routine matched to your skin type, your concerns, and the time you actually have.
1
Tell us your skinType, sensitivity and top concern.
2
Meet your formula matchesA 4-step routine built from 40+ actives.
3
Save 15% on your ritualYour personalised code, instantly.
Start the Skin QuizJoined by 40,000+ bloomers
Ingredient Transparency
Honest by nature, effective by science
No fine print, no hidden fillers. Every formula shows what's inside — and exactly why it's there.
ParabensSulfates SLS / SLESPhthalatesMineral oilSynthetic fragranceFormaldehyde donors
2% · HumectantSqualane
A skin-identical lipid that seals in moisture without a trace of grease.
5% · BrighteningNiacinamide
Fades post-blemish marks and visibly refines pores in four weeks.
1% · Gentle renewalBakuchiol
The gentle retinol alternative — smooths fine lines without the sting.
3% · Barrier repairCeramides
Rebuilds your moisture barrier for calm, plump, comfortable skin.
4% · SoothingPeony Extract
A soothing antioxidant from sustainably grown Kyoto peonies.
15% · GlowVitamin C (THD)
The most stable form of vitamin C — even tone, zero sting.
Full INCI lists live on every product page — in plain language first.
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Real Results
Before & after, unretouched
Drag the handle. Eight weeks of Moon Flower Renewal Serum, photographed in identical daylight — no filters, no retouching.
92%saw visible glow
87%smoother skin
8 wksin real-world use
Self-assessment study, 112 participants, ages 21–45. Individual results vary.
Words from the Garden
They bloomed
The Petal Veil is the first base that doesn't cling to my dry patches — and the ingredient list? Finally a brand that treats me like an adult.
Maya R.Combination skin · Austin, TX
VerifiedI took the skin quiz on a Sunday night; by Monday I had a four-step routine that actually fits my life. My barrier has never been happier.
Amara C.Sensitive skin · London, UK
VerifiedThe Velvet Bloom lasted through a full workday and a dinner date. I've never had a lipstick that didn't need a 4pm touch-up.
Sofia L.Oily skin · Brooklyn, NY
VerifiedThe Bloom List
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Welcome to the garden — here's your 15% off:
BLOOM15
Valid for 30 days on your first order.
15% welcome treatOn your first order
Monthly ingredient lessonLearn what works — and why
Early access to drops48 hours before everyone